About Us

Lily is a product of 21st-century nostalgia. Our designs reflect a focus on attention to detail, whilst offering a tailored shopping experience. Lily is romantic, artistic, modern, luxurious and feminine.

We begin this journey with a spotlight on luxury bathing costumes, that offer high shaping power and long-lasting quality. Each costume is designed and created next to the ocean in Cape Town, South Africa. Our designs have been perfected over months of meticulous planning; carefully considering fit, quality and design. The luxurious UV protective and chlorine/abrasion resistant fabric will feel soft on your skin. The custom-made durable trimmings are manufactured from specialist die-cast, hypo-allergenic and nickel-free metal, which will result in very little or no change in the finish over time. Embroidered across every swimsuit and bikini bottom, the Lily logo is an assurance of luxury and quality.

Our fabric is imported due to the high level of quality and specialist manufacturing, gaining it a OEKO-TEX® certificate, "testifying the fact that it is totally free of any hazardous substances which might damage our skin". However, all our customised trimmings are locally manufactured and every other element of our brand is locally made/sourced.

We are proud to be a South African brand and we will constantly strive to be the best version of ourselves. The attention to detail that goes into making each and every single garment is outstanding, we hope you love our products as much as we do. Remember when you buy from Lily you are supporting an independent, female owned business, that ensures your swimwear is ethically produced to the highest quality South Africa has to offer.

This is swimwear to last you a lifetime. We look forward to sharing it with you.